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Consultant. Episode 2, Vietnam /

Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men&#...

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Bibliographic Details
Other Authors: Rajendran, Shamala (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: Montreal, QC : Ciné Fête, 2008.
Series:VAST: academic video online
Subjects:
Branding (Marketing) > Vietnam.
Brand name products > Vietnam.
Marketing > Vietnam.
Vietnam.
Stratégie de marque > Viêt-nam.
Produits de marque > Viêt-nam.
Marketing > Viêt-nam.
Brand name products.
Branding (Marketing)
Marketing.
Documentaries and Factual Films
Alexander Street Video.
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men's skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers' mind.
Item Description:Title from resource description page (viewed May 13, 2014).
Physical Description:1 online resource (23 min.).
Playing Time:00:22:45