Consultant. Episode 2, Vietnam /

Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men&#...

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Bibliographic Details

Other Authors:	Rajendran, Shamala (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	Montreal, QC : Ciné Fête, 2008.
Series:	VAST: academic video online
Subjects:	Branding (Marketing) > Vietnam. Brand name products > Vietnam. Marketing > Vietnam. Vietnam. Stratégie de marque > Viêt-nam. Produits de marque > Viêt-nam. Marketing > Viêt-nam. Brand name products. Branding (Marketing) Marketing. Documentaries and Factual Films Alexander Street Video. Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)