J.C. Penney begging, pleading to consumers : Bentz /

Kristin Bentz, executive director at PMG Venture Group, examines the uphill battle J.C. Penney CEO Myron Ullman has in implementing the housewares emporium dreamed up by former CEO Ron Johnson, as well as the overall state of the retailer. She speaks on Bloomberg Television's Bloomberg Surveill...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Fu, Scarlet (Speaker), Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Department stores. Retail trade. Grands magasins. Commerce de détail. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)