Don Drapers of advertising are here to stay : Wren /

John Wren, CEO at Omnicom, and Maurice Levy, CEO at Publicis, discuss the merger of their companies, creating the world's largest advertising agency with $23 billion in revenue to topple market leader WPP PLC. They speak on Bloomberg Television's Market Makers.

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Eisen, Sara (Speaker), Keene, Tom (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Advertising agencies. Consolidation and merger of corporations. Agences de publicité. Entreprises > Fusion. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)