A marketing strategy : energizing the brand /

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really energized their private labels to maximize their profit potential. Simon Graj discusses...

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Bibliographic Details

Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2002.
Series:	Global business and economics in video
Subjects:	Branding (Marketing) Retail trade. Stratégie de marque. Commerce de détail. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)