The advertising media /
Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be p...
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Sunrise, FL :
D.E. Visuals,
2001.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). |
| Physical Description: | 1 online resource (25 min.). |
| Playing Time: | 00:25:05 |