The advertising media /

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be p...

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Bibliographic Details

Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2001.
Series:	Global business and economics in video
Subjects:	Advertising. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)