Planning & producing the advertisement /
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertis...
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Sunrise, FL :
D.E. Visuals,
2001.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). |
| Physical Description: | 1 online resource (23 min.). |
| Playing Time: | 00:22:40 |