Planning & producing the advertisement /

Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertis...

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Bibliographic Details

Other Authors:	Clements, Steve (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2001.
Series:	Global business and economics in video
Subjects:	Advertising. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)