Direct response out-of-home supplemental media.
"Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo -direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor a...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
2009.
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| Series: | Business and economics video online.
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | "Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo -direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters & bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising & 2opt- in3 email advertising."--Web site. |
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| Item Description: | "DE 104B."--Original disc label. |
| Physical Description: | 1 online resource (19 min.) |