Direct response out-of-home supplemental media.

"Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo -direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor a...

Full description

Bibliographic Details

Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 2009.
Series:	Business and economics video online.
Subjects:	Advertising, Outdoor. Direct marketing. Publicité extérieure. Marketing direct. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)