Newspaper advertising /

Discusses the various formats of newspaper advertising such as display, classified and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs fo...

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Bibliographic Details

Corporate Authors:	D.E. Visuals (Firm), Insight Media (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 2004.
Series:	Business and economics video online.
Subjects:	Advertising > Newspapers. Advertising. Documentaries and Factual Films Alexander Street Video. Documentary films. Newspapers. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)