Advertising creative appeals.

Discusses the six most common and successful advertising creative appeals: emotion, rationality, sex, humor, fear, and scarcity. Features commentary by psychologist Jeffrey Dunn, director of the Center for Living Enrichment, and discusses proven approaches to employing each type of appeal based on a...

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Bibliographic Details

Corporate Author:	D.E. Visuals (Firm)
Other Authors:	Dunn, Jeffrey A.
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 2006.
Series:	Business and economics video online.
Subjects:	Advertising > Psychological aspects. Publicité > Aspect psychologique. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)