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Marketing strategy for small business.

Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.

Bibliographic Details
Corporate Authors: D.E. Visuals (Firm), Insight Media (Firm)
Format: Video
Language:English
Language Notes:In English.
Original language in English.
Published: Sunrise, FL : D.E. Visuals, 2008.
Series:Business and economics video online.
Subjects:
Marketing > Management.
Small business.
Marketing > Gestion.
Alexander Street Video.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.
Physical Description:1 online resource (23 min.)
Playing Time:00:23:31