Marketing strategy for small business.

Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.

Bibliographic Details

Corporate Authors:	D.E. Visuals (Firm), Insight Media (Firm)
Format:	Video
Language:	English
Language Notes:	In English. Original language in English.
Published:	Sunrise, FL : D.E. Visuals, 2008.
Series:	Business and economics video online.
Subjects:	Marketing > Management. Small business. Marketing > Gestion. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)