Relationship marketing /

Briefly discusses the underlying philosophy of relationship marketing, identifies key issues to be addressed when creating a marketing strategy, and lists steps for developing an effective relationship marketing program.

Bibliographic Details

Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1995.
Series:	Business and economics video online.
Subjects:	Customer relations. Customer services. Marketing. Social sciences. Service à la clientèle. Sciences sociales. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)