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Visual merchandising.

Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments fr...

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Bibliographic Details
Corporate Authors: D.E. Visuals (Firm), Insight Media (Firm)
Format: Video
Language:English
Published: Sunrise, FL : D.E. Visuals, 2009.
Series:Business and economics video online.
Subjects:
Display of merchandise.
Fashion.
Étalage.
Alexander Street Video.
Educational films.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.
Physical Description:1 online resource (23 min.)