Cover Image

Marketing holidays /

This program examines travel marketing, including the use of travel brochures, advertising tactics, and public relations. It discusses the effects of the Internet on the travel industry and looks at repackaging vacations.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London, England : TV Choice, 2002.
Series:Academic Video Online
Subjects:
Tourism > Marketing.
Travel agents > Marketing.
Tourism > Marketing
Travel agents > Marketing
Documentaries and Factual Films
documentary film.
Documentary films
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:This program examines travel marketing, including the use of travel brochures, advertising tactics, and public relations. It discusses the effects of the Internet on the travel industry and looks at repackaging vacations.
Item Description:Title from title screen (viewed October 16, 2018).
Physical Description:1 online resource (34 min.)
Playing Time:00:34:02