Marketing holidays /

This program examines travel marketing, including the use of travel brochures, advertising tactics, and public relations. It discusses the effects of the Internet on the travel industry and looks at repackaging vacations.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : TV Choice, 2002.
Series:	Academic Video Online
Subjects:	Tourism > Marketing. Travel agents > Marketing. Tourism > Marketing Travel agents > Marketing Documentaries and Factual Films documentary film. Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)