The Cola conquest. 1, A classic marketing story /

This video details the rise of Coca-Cola and the birth of modern advertising. It offers examples of classic advertisements, explores Coke's marketing techniques, considers its long-running brand rivalry with Pepsi, and includes commentary from advertising experts.

Bibliographic Details

Other Authors:	Angelico, Irene (Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : TV Choice, 2008.
Series:	Academic Video Online
Subjects:	Coca-Cola Company > History. Coca-Cola Company Cola drinks > Marketing. Soft drink industry > Marketing. Soft drink industry > Marketing documentary film. Documentary films History Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)