Cover Image

The marketing mix explained /

At the heart of all marketing studies lie the four Ps of the marketing mix: product, place, price, and promotion. This entertaining program introduces three other Ps (people, process, and physical evidence) and emphasizes their importance.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: Kent, England : TV Choice, 2002.
Subjects:
Marketing.
Marketing > Terminology.
Marketing > Great Britain.
Marketing > Terminologie.
Marketing > Grande-Bretagne.
Great Britain.
Educational films.
Terminology.
Films éducatifs.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:At the heart of all marketing studies lie the four Ps of the marketing mix: product, place, price, and promotion. This entertaining program introduces three other Ps (people, process, and physical evidence) and emphasizes their importance.
Item Description:Title from resource description page (viewed August 18, 2015).
Physical Description:1 online resource (32 min.)
Playing Time:00:32:02