The marketing mix explained /

At the heart of all marketing studies lie the four Ps of the marketing mix: product, place, price, and promotion. This entertaining program introduces three other Ps (people, process, and physical evidence) and emphasizes their importance.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	Kent, England : TV Choice, 2002.
Subjects:	Marketing. Marketing > Terminology. Marketing > Great Britain. Marketing > Terminologie. Marketing > Grande-Bretagne. Great Britain. Educational films. Terminology. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)