The language of advertising /

How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	Kent, England : TV Choice, 2011.
Series:	Academic Video Online
Subjects:	Advertising > Evaluation. Advertising > Psychological aspects. Advertising > Great Britain. Publicité > Aspect psychologique. Advertising. Great Britain. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)