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Disney CEO Bob Iger : interactive to become bigger player /

What's the Future of Disney? Disney CEO Bob Iger talks about the company's future. He speaks with Bloomberg's Carol Massar.

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
Walt Disney Company.
Branding (Marketing)
Social media.
Technology.
Stratégie de marque.
Médias sociaux.
Technologie.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:What's the Future of Disney? Disney CEO Bob Iger talks about the company's future. He speaks with Bloomberg's Carol Massar.
Item Description:Title from resource description page (viewed Apr. 28, 2014).
Physical Description:1 online resource (3 min.).
Playing Time:00:02:33