Disney CEO Bob Iger : interactive to become bigger player /

What's the Future of Disney? Disney CEO Bob Iger talks about the company's future. He speaks with Bloomberg's Carol Massar.

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Walt Disney Company. Branding (Marketing) Social media. Technology. Stratégie de marque. Médias sociaux. Technologie. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)