Cover Image

Giant touch-screens let drivers make their own Audi /

Volkswagen AG's premium Audi brand is unveiling a London showroom featuring giant LED screens that let customers design their own vehicles, part of the carmaker's effort to bring in younger, media-oriented buyers.

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2012.
Series:Business and education in video
Subjects:
Automobile industry and trade.
Automobiles.
Branding (Marketing)
Product management.
Automobiles > Industrie et commerce.
Stratégie de marque.
Produits commerciaux > Gestion.
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Volkswagen AG's premium Audi brand is unveiling a London showroom featuring giant LED screens that let customers design their own vehicles, part of the carmaker's effort to bring in younger, media-oriented buyers.
Item Description:Title from resource description page (viewed Apr. 28, 2014).
Physical Description:1 online resource (6 min.).
Playing Time:00:05:52