Giant touch-screens let drivers make their own Audi /

Volkswagen AG's premium Audi brand is unveiling a London showroom featuring giant LED screens that let customers design their own vehicles, part of the carmaker's effort to bring in younger, media-oriented buyers.

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Automobile industry and trade. Automobiles. Branding (Marketing) Product management. Automobiles > Industrie et commerce. Stratégie de marque. Produits commerciaux > Gestion. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)