European auto market turning around : GM's Batey /

Alan Batey, chief marketing officer at General Motors, discusses the unveiling of the new Corvette Stingray convertible at the Geneva Auto Show and the outlook for the European and U.S. auto markets. He speaks with Matt Miller on Bloomberg Television's 'Bloomberg Rewind.'

Bibliographic Details
Corporate Author: Bloomberg News (Firm) (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg, 2013.
Series:Business and education in video
Subjects:
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