Psychology of advertising. a new century / Part II :

Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising.

Bibliographic Details

Other Authors:	Rutsohn, Phil (Director, Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Sunrise, FL : D.E. Visuals, 2002.
Series:	Global business and economics in video
Subjects:	Advertising > Psychological aspects. Publicité > Aspect psychologique. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)