Integrated marketing communications /

A look at how various marketing strategies open lines of communication between businesses and their customers.

Bibliographic Details

Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1998.
Series:	Business and economics video online.
Subjects:	Advertising. Communication in marketing. Customer relations. Marketing. Communication en marketing. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)