Introduction to marketing.

Provides a brief overview of marketing, including: marketing definitions, the new marketing concept, utility, market segmentation, and the marketing mix.

Bibliographic Details

Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Language Notes:	In English. Original language in English.
Published:	Sunrise, FL : D.E. Visuals, 2008.
Series:	Business and economics video online.
Subjects:	Marketing. Alexander Street Video. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)