The Coca-Cola bottle.

Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design.

Bibliographic Details
Corporate Author:	BBC Education & Training
Other Authors:	Marengo, Alex, Robinson, Jancis, narrator
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	London, England : BBC, 1987.
Series:	Art and architecture in video Design classics ; ser. 1, no. 2
Subjects:	Coca-Cola Company > History. Coca-Cola Company. Carbonated beverage bottles. Soft drink industry > History. Soft drink industry > Marketing. Bouteilles de boissons gazeuses. Boissons gazeuses > Industrie > Histoire. Soft drink industry. Alexander Street Video. Nonfiction television programs. History. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video (Alexander Street Press)

Description
Summary:	Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design.
Physical Description:	1 online resource (25 min.).