Cover Image

The Coca-Cola bottle.

Traces the success of the packaging and marketing of Coca- Cola. The Coca-Cola bottle is a corporate totum and has become world famous, a classic of modern package design.

Bibliographic Details
Corporate Author: BBC Education & Training
Other Authors: Marengo, Alex, Robinson, Jancis, narrator
Format: Video
Language:English
Language Notes:This edition in English.
Published: London, England : BBC, 1987.
Series:Art and architecture in video
Design classics ; ser. 1, no. 2
Subjects:
Coca-Cola Company > History.
Coca-Cola Company.
Carbonated beverage bottles.
Soft drink industry > History.
Soft drink industry > Marketing.
Bouteilles de boissons gazeuses.
Boissons gazeuses > Industrie > Histoire.
Soft drink industry.
Alexander Street Video.
Nonfiction television programs.
History.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video (Alexander Street Press)

Internet

Connect to this streaming video (Alexander Street Press)

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Call Number: PN1200eb
 
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