Kobe Bryant : I am a brand, don't want to own a team /

Los Angeles Laker Kobe Bryant discusses his business relationship with Nike, how he sees the 'brand' of Kobe Bryant and his thoughts on team ownership after his playing career. He speaks on Bloomberg Television's 'Market Makers.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Bryant, Kobe, 1978-2020 (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Branding (Marketing) Stratégie de marque. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)