Kate Spade customer always wants more : CEO leavitt /

Craig Leavitt, chief executive officer at Kate Spade and William McComb, chief executive officer at Fifth & Pacific, talk with Betty Liu about fulfilling their customers' needs while growing the brand and expanding their products' reach. They speak on Bloomberg Television's '...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Branding (Marketing) Fashion merchandising. Product management. Stratégie de marque. Mode > Marchandisage. Produits commerciaux > Gestion. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)