Content marketing for engineers /

Content marketing is on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast or XR piece, it will attract n...

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Bibliographic Details

Main Authors:	Thoss, Andreas (Author), Fecht, Nikolaus (Author), Mundhenke, Max (Author)
Format:	Book
Language:	English
Published:	Bellingham, Washington : SPIE Press, [2024].
Series:	SPIE Press monograph ; PM373.
Subjects:	Industrial marketing. Engineering firms > Marketing. High technology industries > Marketing.