Maximizing value propositions to increase project success rates
Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
CRC Press,
2017.
|
| Series: | Little big book series (Boca Raton, Fla.)
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for con. |
|---|---|
| Physical Description: | 1 online resource |
| ISBN: | 9780429254291 0429254296 1466570768 9781466570764 |