Maximizing value propositions to increase project success rates

Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach...

Full description

Bibliographic Details
Main Author: HARRINGTON, H. JAMES
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: [Place of publication not identified] CRC Press, 2017.
Series:Little big book series (Boca Raton, Fla.)
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for con.
Physical Description:1 online resource
ISBN:9780429254291
0429254296
1466570768
9781466570764