Maximizing value propositions to increase project success rates

Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach...

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Bibliographic Details
Main Author: HARRINGTON, H. JAMES
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: [Place of publication not identified] CRC Press, 2017.
Series:Little big book series (Boca Raton, Fla.)
Subjects:
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Call Number: TS156
 
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