Influencing customer demand : an operations management approach /

"In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematic...

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Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Hemmati, M. (Editor), Sajadieh, Mohsen S. (Editor)
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, 2022.
Edition:	First ediition.
Subjects:	Supply and demand. Marketing > Management. Sales management. Production management. Offre et demande. Marketing > Gestion. Ventes > Gestion. Production > Gestion. TECHNOLOGY / Manufacturing BUSINESS & ECONOMICS / Production & Operations Management Marketing > Management Production management Sales management Supply and demand Electronic books.
Online Access:	Connect to the full text of this electronic book