Rethinking innovation and design for emerging markets : inside the Renault Kwid project /

Bibliographic Details
Main Authors:	Midler, Cristophe (Author), Jullien, Bernard (Author), Lung, Yannick (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York : CRC Press, [2017]
Subjects:	Technological innovations > Management. Automobiles > Developing countries > Design and construction. Strategic planning > Developing countries. Innovations > Gestion. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. BUSINESS & ECONOMICS > Industries > General. Automobiles > Design and construction Strategic planning Technological innovations > Management Developing countries Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online