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Marketing projects /

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who...

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Bibliographic Details
Main Author: Mesly, Olivier (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Boca Raton, FL : CRC Press : Auerbach, 2020.
Series:Best practices and advances in program management series.
Subjects:
Marketing.
Marketing research > Methodology.
Marketing
Marketing > Recherche > Méthodologie.
marketing.
BUSINESS & ECONOMICS > Project Management.
COMPUTERS > Information Technology.
TECHNOLOGY > Engineering > General.
Marketing research > Methodology
Electronic books.
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Call Number: HF5415
 
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