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Marketing insights : an interview with Pierre-Yann Dolbec.

Pierre-Yann Dolbec, PhD, assistant professor of marketing, Concordia University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details
Other Authors: Dolbec, Pierre-Yann (academic.)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Marketing > Social aspects > Case studies.
Internet marketing > Social aspects > Case studies.
Branding (Marketing) > Case studies.
Customer relations > Case studies.
Marketing > Aspect social > Études de cas.
Marketing sur Internet > Aspect social > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Customer relations.
Marketing > Social aspects.
Case studies.
Online Access:Connect to this streaming video
Description
Summary:Pierre-Yann Dolbec, PhD, assistant professor of marketing, Concordia University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Physical Description:1 online resource (1 video file (00:04:20)) : sound, colour
ISBN:9781529706376
1529706378