Cover Image

Marketing insights : an interview with Pierre-Yann Dolbec.

Pierre-Yann Dolbec, PhD, assistant professor of marketing, Concordia University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details
Other Authors: Dolbec, Pierre-Yann (academic.)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Marketing > Social aspects > Case studies.
Internet marketing > Social aspects > Case studies.
Branding (Marketing) > Case studies.
Customer relations > Case studies.
Marketing > Aspect social > Études de cas.
Marketing sur Internet > Aspect social > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Customer relations.
Marketing > Social aspects.
Case studies.
Online Access:Connect to this streaming video

Internet

Connect to this streaming video

Available Online

Holdings details from Available Online
Call Number: HF5415 .M37 2019
 
Call Number Status Get It
HF5415 .M37 2019 Available