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Small business in action : product mix.

Gloria Griskowitz and Catharine Hamilton, co-owners of Putnam Market, discuss the selection of a winning product mix, including packaging, sampling, and being a market leader.

Bibliographic Details
Other Authors: Griskowitz, Gloria (Speaker), Hamilton, Catherine (Speaker)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Putnam Market > Case studies.
New products > Management > Case studies.
Production engineering > Case studies.
Industrial design > Management > Case studies.
Technique de la production > Études de cas.
Design > Gestion > Études de cas.
Industrial design > Management.
New products > Management.
Production engineering.
Case studies.
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Call Number: HF5415.153 .S63 2019
 
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HF5415.153 .S63 2019 Available