Price elasticity.

Professor Kent B. Monroe discusses the power of price points and public perception. He demonstrates how product demand is price-sensitive, but not proportionally in the face of raises or reductions.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Pricing. Price fixing. Prix > Fixation. Price fixing Pricing Internet videos Nonfiction television programs Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video