Redskins football sponsorship.

Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video cases.
Subjects:	Washington Redskins (Football team) Sports sponsorship. Parrainage sportif. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video