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Real time marketing : Oreo and Tide.

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Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Internet marketing.
Social media > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Webcast
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
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Published 2016
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