Real time marketing : Oreo and Tide.

Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Internet marketing. Social media > Economic aspects. Marketing sur Internet. Médias sociaux > Aspect économique. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video