Cover Image

Application/case studies : conclusion.

Eric Bradlow, a professor of marketing and statistics at Wharton University, sums up the key takeaways of the five major application areas of customer analytics in marketing: data, data exploration, predictive models, optimization, and decisions.

Bibliographic Details
Other Authors: Bradlow, Eric (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 33.
Subjects:
Marketing research.
Relationship marketing.
Big data.
Marketing > Recherche.
Marketing relationnel.
Données volumineuses.
Big data
Marketing research
Relationship marketing
Online Access:Connect to this streaming video
Description
Summary:Eric Bradlow, a professor of marketing and statistics at Wharton University, sums up the key takeaways of the five major application areas of customer analytics in marketing: data, data exploration, predictive models, optimization, and decisions.
Physical Description:1 online resource (1 video file (00:05:13)) : sound, colour.
ISBN:9781529729344
1529729343