Application/case studies : conclusion.

Eric Bradlow, a professor of marketing and statistics at Wharton University, sums up the key takeaways of the five major application areas of customer analytics in marketing: data, data exploration, predictive models, optimization, and decisions.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 33.
Subjects:	Marketing research. Relationship marketing. Big data. Marketing > Recherche. Marketing relationnel. Données volumineuses. Big data Marketing research Relationship marketing
Online Access:	Connect to this streaming video